Requirements
Requires 8-12 years of progressive B2B technology marketing experience, selling to C-suite decision makers. Must have expert, hands-on experience with Google Ads, SEM, and complex LinkedIn paid architectures, as well as AI literacy and sharp technical/commercial editing and narrative writing skills. Familiarity with real estate, proptech, or partner-led GTM motions is desirable.
Description
Job description / Role
Job Type
Full Time
Job Location
Dubai, UAE
Nationality
Any Nationality
Salary
Not Specified
Gender
Not Specified
Arabic Fluency
Not Specified
Job Function
Marketing, Advertising & PR
Company Industry
Marketing, Advertising & PR
Responsibilities
Product marketing & GTM enablement: Refine the master positioning framework and vertical value propositions. Guard the brand across every market and channel. Build competitive messaging and differentiation against named competitors. Equip Country Commercial Directors and partners with the full toolkit including ROI calculators, pitch decks, battlecards, objection-handling materials, case studies, and leave-behinds. Run win/loss analysis and maintain a live competitive-intelligence matrix.
Growth & demand generation: Architect and deploy targeted multi-channel ABM against priority account lists. Pioneer paid Answer Engine Optimization (AEO) and advertising within AI chatbots and assistants. Manage hands-on paid media including complex paid LinkedIn architectures, Google SEM, and paid search. Build the always-on organic SEO/AEO engine. Shape executive roundtables and strategic event presences such as GITEX and UKREiiF.
Social, content & executive positioning (interim): Help run social channels, with LinkedIn as the primary focus. Ghostwrite executive-voice posts for senior leaders. Direct an AI-assisted content engine producing white papers, reports, blogs, long-form posts, carousels, and video. This is not a long-term communications role; a dedicated social or communications lead will be hired as the function scales.
Agentic AI & MarTech ecosystem: Partner with the CMO and the internal AI Office to design and run an agentic AI marketing ecosystem across the full workflow. Be the hands-on technical owner of a deliberately lean, AI-native stack including CRM, sales intelligence, visitor intent, a marketing data warehouse, dashboards, a code-first headless website, and consent tooling. Orchestrate this ecosystem through Slack and Claude. Deploy, integrate, and evolve this stack independently without an operations team. Lead performance reporting and dashboards aligned with the agreed attribution model, tracking marketing's contribution to pipeline and value created.
Success Metrics
By Day 30: Master the Janus Digital narrative, outcome-based commercial model, and brand message house. Take operational ownership of the MarTech stack. Align with the CMO and Country Commercial Directors on priorities. Take over the LinkedIn channel and executive posting cadence. Launch integrated ABM outreach in Singapore.
By Day 60: Establish performance reporting against the agreed attribution model. Advance the sales and partner enablement toolkit materially. Have the content calendar agreed with the CMO and in production.
By Day 90: Launch integrated ABM outreach in the UK. Have paid AEO/chatbot pilots, paid LinkedIn, and SEM live and generating data. Feed organic SEO/AEO recommendations into the website roadmap. Record and report qualified pipeline contribution.
Requirements
Experience: 8 to 12 years of progressive B2B technology marketing experience, selling to C-suite decision makers through long, trust-led cycles (not self-serve or product-led SaaS). Experience marketing either to private equity, venture capital, and institutional finance or marketing data and intelligence services such as Bloomberg. Early marketing hire experience in a scaling company with a genuine builder mentality. Practical experience running campaigns across Singapore and APAC, as well as the UK and Europe. Familiarity with real estate, the built environment, or proptech is desirable but not essential. Exposure to partner-led (B2B2B) go-to-market motions is also desirable.
Technical skillsets: Expert, hands-on experience running Google Ads, SEM, and complex LinkedIn paid architectures. Prior exposure to AEO (paid and organic) is highly desirable. Ideally, a track record of independently rolling out and configuring core stacks including CRM, automation, data, and reporting. Adaptability to run a lean, AI-native stack rather than a traditional enterprise suite.
AI literacy & writing: Hands-on experience embedding AI utilities across marketing workflows beyond copywriting. Sharp technical and commercial editing and narrative writing skills. Confident ghostwriting in an executive voice for senior-leader social channels.
Nice to Have
True number two leadership: Work hand-in-hand with the CMO as a critical partner. While the CMO owns high-level strategy, lead day-to-day delivery with genuine autonomy and the scope to define how the function scales across the full marketing remit.
A defined runway to CMO: This role begins as an individual contributor position with zero direct reports on day one, making it ideal for an ambitious Senior Manager ready to transition into a major leadership function. As the business expands, build out your own team.
Build a future-proof skillset: Reject bloated legacy tech suites to build an innovative, lean, agentic AI marketing ecosystem. Pioneer uncharted acquisition frontiers such as paid and organic Answer Engine Optimization (AEO) and chatbot advertising. Develop a rare, highly marketable expertise in AI-native growth methodologies.
High-stakes global execution: Move beyond traditional transactional SaaS playbooks to master complex, trust-led commercial storytelling targeted at C-suite economic buyers. Directly influence the global pipeline across institutional finance and enterprise markets in major international hubs including Dubai, Singapore, and the UK.
Apply Now