Requirements
The ideal candidate has proven experience in creating performance-driven ecommerce advertising creatives, particularly for YouTube, and a strong understanding of direct response marketing principles. Hands-on experience with AI creative tools is essential, along with the ability to independently manage the entire creative process from research to production and analyze performance metrics for optimization. Experience with DTC ecommerce brands is highly preferred.
Description
Job description / Role
Job Type
Full Time
Job Location
Dubai, UAE
Nationality
Any Nationality
Salary
Not Specified
Gender
Not Specified
Arabic Fluency
Not Specified
Job Function
Marketing, Advertising & PR
Company Industry
Marketing, Advertising & PR
Description
Paired is an overseas staffing agency that connects top talent to remote opportunities with employers in the U.S. and beyond. We believe great jobs shouldn’t be limited by location, and we’re here to help you find remote roles that match your skills and career goals.
About our clients
Our client is one of the world’s fastest-growing Google Ads agencies, managing nine figures in annual ad spend for over 180 direct-to-consumer (DTC) ecommerce brands. They specialize in performance marketing, leveraging cutting-edge AI tools and direct partnerships with Google to create high-performing advertising campaigns. They are looking for an AI Creative Strategist to take ownership of AI-powered video advertising from research and strategy through to production and optimization, with a strong focus on YouTube creatives.
Responsibilities
Research markets, competitors, and customer personas to identify compelling advertising angles.
Develop creative concepts, messaging frameworks, and scripts for AI-generated video advertisements.
Produce end-to-end AI-powered ad creatives, including Video Sales Letters (VSLs), AI avatars, claymation, UGC-style ads, and other emerging creative formats.
Utilize AI creative tools to generate, edit, and deliver high-quality performance-focused video ads.
Analyze campaign performance data and continuously optimize creatives based on testing results.
Build and manage a high-volume creative testing pipeline focused on conversion and performance.
Collaborate closely with media buyers, landing page specialists, and content teams to ensure creative consistency across campaigns.
Stay ahead of emerging AI creative technologies, trends, and advertising formats.
Requirements
Proven experience creating performance-driven ecommerce advertising creatives, particularly for YouTube.
Strong understanding of direct response marketing principles, including customer avatars, positioning, hooks, offers, and creative angles.
Hands-on experience using AI creative tools such as Claude, Manus, Higgsfield, fal.ai, Atria, or similar AI platforms.
Experience producing AI-generated VSLs, AI avatars, UGC-style creatives, or comparable performance marketing assets.
Ability to independently own the entire creative process from market research to final production.
Comfortable interpreting campaign performance metrics and using data to improve creative performance.
Experience working with DTC ecommerce brands is highly preferred.
Self-driven, highly adaptable, and passionate about experimenting with new AI technologies.
Nice to have
Experience working within performance marketing or digital advertising agencies.
Familiarity with Google Ads, YouTube Ads, Meta Ads, or other paid acquisition channels.
Portfolio showcasing AI-generated performance marketing creatives that have been used in live campaigns.
Benefits
Competitive salary based on experience.
Fully remote position with flexible working hours.
Paid time off.
Opportunity to work alongside a senior international team.
Team retreats and workations.
Exposure to leading AI creative workflows and large-scale performance marketing campaigns.
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