✨ AI Summary
The Media Planner will develop and execute media strategies to maximize reach, frequency, and impact across various channels including OOH, TV, radio, and digital. Key responsibilities include analyzing data, negotiating placements, managing media budgets, optimizing spend, monitoring campaign performance, and presenting recommendations to clients. The role requires a deep understanding of the Egyptian and regional media landscape, proficiency in media planning tools, strong negotiation skills, and excellent analytical abilities. A Bachelor's degree in Marketing, Advertising, or a related field and fluency in English and Arabic are essential.
Requirements
Requires 4+ years of media planning experience with deep knowledge of the Egyptian and regional media landscape. Must be proficient in media planning tools and analytics platforms, possess strong negotiation and vendor management skills, and have excellent numerical and analytical abilities. Experience managing budgets of $500K+ and a Bachelor's degree in Marketing, Advertising, or a related field are necessary. Fluency in English and Arabic is required.
Description
About The RolePlan and execute media strategies that maximize reach, frequency, and impact. You'll analyze data, negotiate placements, and optimize campaigns across OOH, TV, radio, and digital channels.ResponsibilitiesDevelop comprehensive media plans aligned with campaign objectivesAnalyze audience data and media consumption patternsNegotiate rates and placements with media vendorsManage media budgets and optimize spend allocationMonitor campaign performance and provide insightsCollaborate with creative teams on placement strategiesPresent media recommendations to clientsStay updated on media landscape and emerging channelsRequirements4+ years of media planning experienceDeep knowledge of Egyptian and regional media landscapeProficiency in media planning tools and analytics platformsStrong negotiation and vendor management skillsExcellent numerical and analytical abilitiesExperience managing budgets of $500K+Bachelor's degree in Marketing, Advertising, or related fieldFluency in English and ArabicNice to HaveExperience with programmatic media buyingKnowledge of attribution modeling and measurementCertifications from Google, Facebook, or media platformsUnderstanding of outdoor and OOH measurementThe TeamOur Media team combines strategic thinking with execution excellence, working across traditional and digital channels to deliver measurable results for clients throughout the region.