Requirements
Chain Reaction is an award-winning digital marketing agency based in GCC and Levant. We develop bespoke digital strategies to help our clients achieve their growth goals, bringing together online marketing techniques including Online Advertising, SEO, Content Marketing, Social Media, Influencer Marketing, and more.We are looking for a performance associate director to join our growing and award-winning team to work on some of the region's most exciting brands.Core ResponsibilitiesPerformance Strategy & Media PlanningOwn end-to-end performance marketing strategy across paid search, paid social, and programmatic mediaDevelop and manage annual media strategies and budgets, translating them into monthly plans based on performance trends, seasonality, and business prioritiesApply strong analytical logic to complex data sets to inform forecasting, pacing, and channel allocationDrive acquisition and revenue growth while optimizing CAC, ROAS, LTV, and funnel performanceProgrammatic & Channel ExecutionLead programmatic strategy and execution, including DV360 and direct engagement with DSPs, SSPs, and premium publishersOversee audience strategy, bidding frameworks, inventory selection, and measurement approachesPartner with Creative and Product teams to inform messaging, formats, and landing page performanceEnsure continuous testing and optimization across channels and formatsAnalytics, Measurement & TechnologyOwn performance reporting, dashboards, and insights across all channelsEnsure accurate tracking, attribution, and measurement across platforms and publishersTranslate complex, multi-source data into clear, actionable insights for senior leadershipLeadership & Stakeholder ManagementLead and develop high-performing performance marketing teamsOperate as a trusted partner to senior stakeholders, clearly communicating risks, trade-offs, and opportunitiesDrive operational rigor, accountability, and continuous improvementRequired Qualifications8+ years of experience in performance marketing or growth rolesDeep expertise in paid media and programmatic buying at scale, including DV360Proven experience managing large, complex marketing budgetsStrong understanding of attribution, experimentation, and media measurementAdvanced analytical and data interpretation skills
Description
The Associate Director of Performance Marketing owns strategy, execution, and optimization of all performance-driven marketing initiatives. This role is accountable for measurable growth, efficient spend, and scalable performance systems across paid media and programmatic channels, operating at significant budget scale.