Requirements
Bachelor's degree in Marketing, Business Administration, Communications, or a related field.Proven experience as a Marketing Manager, preferably within the Fashion, Apparel, Retail, Lifestyle, or FMCG industry.Strong understanding of fashion trends, consumer behavior, and brand positioning.Experience in both Digital Marketing and Traditional Marketing.Strong knowledge of social media platforms, paid advertising, content marketing, and e-commerce marketing.Experience in managing marketing budgets and measuring campaign ROI.Strong leadership and team management skills.Excellent communication, presentation, and negotiation skills.Strong analytical and strategic thinking abilities.Creative mindset with strong attention to detail.Excellent command of English and Arabic.Preferred QualificationsExperience working with fashion or apparel brands.Experience in retail and e-commerce marketing.Experience managing product launches and seasonal collections.Knowledge of influencer marketing and fashion industry partnerships.Experience using marketing analytics and reporting tools.Key Performance Indicators (KPIs)Growth in brand awareness.Increase in sales and revenue generated through marketing campaigns.Return on Marketing Investment (ROMI/ROI).Website traffic and conversion rate.Customer acquisition and retention.Social media growth and engagement.Campaign performance and cost efficiency.Growth of online and offline sales.Successful and timely execution of marketing campaigns and product launches.
Description
1. Marketing Strategy & PlanningDevelop and implement comprehensive marketing strategies aligned with the company's business objectives.Prepare annual, quarterly, and monthly marketing plans and budgets.Analyze market trends, customer behavior, competitors, and fashion industry developments.Identify new opportunities to increase brand awareness, market share, and sales.Monitor marketing performance and continuously optimize campaigns based on results.2. Brand ManagementDevelop and maintain a strong and consistent brand identity.Ensure all marketing communications, campaigns, and visual materials reflect the brand image and positioning.Work closely with the Creative, Design, and Product teams to ensure consistency between the brand, collections, and marketing campaigns.Develop campaigns that effectively communicate new collections, seasonal launches, promotions, and brand stories.3. Digital Marketing & Social MediaOversee digital marketing activities across social media platforms, search engines, websites, and other digital channels.Develop digital campaigns to increase website traffic, customer engagement, and online sales.Supervise social media strategy and content direction.Monitor and evaluate paid advertising campaigns and ensure efficient use of marketing budgets.Work with agencies, freelancers, and internal teams when required.4. Campaigns & Product LaunchesPlan and execute marketing campaigns for new collections, product launches, seasonal campaigns, promotions, and special events.Coordinate marketing activities with Sales, E-commerce, Retail, and Product teams.Develop effective launch plans for new products and collections.Monitor campaign performance and prepare reports with recommendations for improvement.5. E-commerce & Sales SupportWork closely with the E-commerce team to increase online traffic, conversion rates, and sales.Develop promotional campaigns to support online and offline sales.Analyze customer purchasing behavior and identify opportunities for growth.Support retail stores with marketing materials, promotional campaigns, and customer engagement initiatives.6. Influencer & Partnership ManagementDevelop and manage relationships with influencers, content creators, media partners, and relevant brands.Identify suitable influencers and partnerships that align with the brand image and target audience.Monitor the performance and ROI of influencer marketing campaigns.7. Team ManagementLead, manage, and develop the marketing team.Set clear objectives and KPIs for team members.Coordinate the work of internal teams, agencies, designers, photographers, content creators, and other external partners.Ensure projects are delivered on time and within budget.8. Reporting & Performance AnalysisMonitor marketing KPIs and campaign performance.Analyze ROI, customer acquisition, engagement, sales growth, and other relevant metrics.Prepare regular marketing reports and present insights and recommendations to senior management.Use data and market insights to improve future marketing strategies and campaigns.