Requirements
The ideal candidate for this Martech Lead/Manager role will possess significant experience in Martech, CRM, Digital Product, Ecommerce, or Customer Engagement. They should have a strong understanding of Martech ecosystems and hands-on knowledge of platforms like Salesforce Marketing Cloud, Adobe Experience Cloud, or similar. Proven experience leading complex cross-functional initiatives in fast-paced retail or digital environments, along with strong stakeholder management, strategic thinking, and communication skills, are essential. Experience with AI-enabled marketing, personalisation, and customer data initiatives is preferred.
Description
Overview of the Role:We are looking for a strategic and commercially minded Martech Leader to define and drive the organisation's Martech, Customer Intelligence, and Customer Engagement vision across all customer touchpoints. The role will lead the evolution of the Martech ecosystem, ensuring customer data, technology, automation, personalisation, and AI-enabled capabilities are aligned to deliver measurable business impact and scalable customer experiences.Profile for EffectivenessThe ideal candidate combines strategic thinking with strong operational execution. They should be highly proactive, capable of influencing senior stakeholders across multiple departments, and comfortable driving initiatives within a fast-paced retail or digital environment. This role sits at the intersection of CRM, Product, Engineering, Data, Analytics, Ecommerce, and Commercial teams, acting as a key bridge between business objectives and technology delivery.Key ResponsibilitiesDefine and drive the organisation's Martech, Customer Intelligence, and Customer Engagement strategy.Lead the evolution and optimisation of the Martech ecosystem across CRM, CDP, analytics, automation, tracking, personalisation, and customer engagement technologies.Translate business and customer objectives into scalable technical and operational solutions.Drive customer data, Customer 360, segmentation, loyalty, lifecycle management, and retention initiatives.Identify and implement AI-enabled marketing, personalisation, experimentation, and predictive customer engagement capabilities.Lead complex, cross-functional Martech initiatives across Product, Engineering, Data, Analytics, Ecommerce, CRM, and Commercial teams.Establish Martech governance, operating models, processes, and maturity frameworks.Measure and communicate Martech performance, customer outcomes, and commercial impact to senior leadership.Partner with internal and external technology vendors and agencies to deliver scalable solutions.Required Experience & SkillsSignificant experience in Martech, CRM, Digital Product, Ecommerce, Customer Engagement, or related functions.Strong understanding of Martech ecosystems, including CRM platforms, CDPs, analytics, automation, tracking, and customer engagement technologies.Hands-on or strong working knowledge of platforms such as Salesforce Marketing Cloud, Adobe Experience Cloud, Bloomreach, Braze, Oracle, or similar Martech solutions.Proven experience leading complex cross-functional initiatives in fast-paced retail, ecommerce, omnichannel, or digital environments.Strong stakeholder management skills with the ability to influence senior leadership and work effectively across technical and business teams.Experience translating business requirements into scalable operational and technology solutions.Strong strategic thinking, problem-solving, decision-making, and execution capabilities.Excellent communication, collaboration, and relationship-management skills.Proactive mindset with the ability to independently drive initiatives from strategy through execution.Preferred ExperienceExperience within large-scale retail, ecommerce, omnichannel, or consumer-focused organisations.Exposure to AI-enabled marketing, personalisation, experimentation, or predictive customer engagement.Experience with Customer 360, loyalty, customer segmentation, and customer data initiatives.Strong understanding of customer lifecycle management, acquisition, engagement, and retention strategies.Experience managing Martech transformation, governance, or operational maturity programmes.Experience with paid campaigns and performance marketing is an advantage.