✨ AI Summary
The Marketing Executive (Offline Marketing) will assist the Events Manager in planning, organizing, and executing offline marketing activities such as events, exhibitions, product launches, and roadshows. The role involves supporting retail and ground-level marketing campaigns, providing administrative support, and coordinating with external vendors. Key responsibilities include overseeing on-site execution, preparing post-event reports, and collaborating with inter-departmental teams to deliver cohesive marketing campaigns. A Bachelor's degree in Marketing or Business Administration and 5-7 years of experience in offline/on-ground marketing, with strong exposure to retail marketing, are required.
• Assist the Events Manager in planning, organizing, and executing offline marketing activities, including events, exhibitions, product launches, sponsored events, and roadshows, ensuring timely and effective delivery.
• Support the development and execution of retail and ground-level marketing campaigns to enhance brand visibility and audience engagement.
• Provide administrative and operations support for marketing initiatives, including calendar management, meeting coordination, logistics,
Requirements
• Bachelor’s Degree in Marketing, Business Administration or related filed.
• Minimum 5 years of relevant experience, with strong exposure to offline/on-ground marketing activities.
• Proven experience in retail and offline marketing, including mail and venue coordination, obtaining necessary permissions and approvals, assisting with in-mail marketing activations, product launches, sponsored events, exhibitions and road shows, and ensuring seamless on-ground brand visibility.
• Excellent communication (written & verbal) with strong interpersonal skills.
• Ability to work both independently and as part of a team.
• Age: 28-35 years
• Gender: Any
Description
• Assist the Events Manager in planning, organizing, and executing offline marketing activities, including events, exhibitions, product launches, sponsored events, and roadshows, ensuring timely and effective delivery.
• Support the development and execution of retail and ground-level marketing campaigns to enhance brand visibility and audience engagement.
• Provide administrative and operations support for marketing initiatives, including calendar management, meeting coordination, logistics, and preparation of marketing materials.
• Support integrated marketing strategies across offline, digital, print, and social media channels, with a strong focus on on-ground activations.
• Coordinate with external vendors, suppliers, venues, and partners to ensure smooth execution of events and marketing activities.
• Oversee on-site execution of marketing initiatives to ensure brand guidelines and quality standards are consistently maintained.
• Prepare post-event and post-campaign reports, including performance analysis, PR coverage, feedback, and recommendations.
• Collaborate with inter-departmental teams to deliver cohesive and impactful eent and offline marketing campaigns.