Requirements
The Content Manager role requires strong skills in content planning, editorial management, and content strategy, with demonstrated experience in web and social content creation, including copywriting and storytelling. Proficiency in reviewing, editing, and proofreading content is essential, along with familiarity with digital marketing and content performance metrics. The ability to manage multiple projects, prioritize deadlines, and coordinate cross-functional creative teams is crucial, supported by excellent written and verbal communication skills in English. Experience in media, publishing, or digital-first brands is highly beneficial.
Description
Company Description Off Brief Media is an independent media company building a portfolio of digital-first brands for audiences in Egypt and the wider MENA region. The company develops distinct media brands around specific audience interests, each with its own identity, voice, and engaged community. Its current portfolio includes Lemonade, focused on culture and entertainment, and Traction, focused on business, markets, and entrepreneurship. Off Brief Media designs its content and formats for how audiences consume media today, emphasizing relevance, accessibility, and strong brand storytelling.Role Description The Content Manager is a full-time, on-site role based in Giza, responsible for overseeing content planning, production, and publishing across Off Brief Media's brands. This role includes managing editorial calendars, defining content priorities, and coordinating with writers, editors, designers, and social media teams to deliver high-quality, audience-centric content. The Content Manager will review and optimize content for clarity, tone, consistency, and performance, ensuring alignment with each brand's identity and strategic objectives. Day-to-day tasks involve guiding content strategy, monitoring analytics and audience feedback, refining formats and topics, and maintaining efficient workflows and deadlines. The role also contributes to ideation for new series and formats, supports campaign planning, and helps build strong communities around each brand.QualificationsStrong skills in content planning, editorial management, and content strategy, with the ability to translate brand goals into clear content roadmaps.Demonstrated experience in web and social content creation, including copywriting, storytelling, and adapting content to different digital platforms and formats.Proficiency in reviewing, editing, and proofreading content for quality, accuracy, and consistency with brand voice and guidelines.Familiarity with digital marketing and content performance metrics, including the use of analytics tools to inform content decisions and optimization.Ability to manage multiple projects, prioritize deadlines, and coordinate cross-functional creative teams in a fast-paced environment.Excellent written and verbal communication skills in English; Arabic proficiency is a strong advantage for MENA-focused content.Experience in media, publishing, or digital-first brands, especially in culture, entertainment, business, or entrepreneurship topics, is highly beneficial.Bachelor's degree in Media, Journalism, Communications, Marketing, or a related field, or equivalent practical experience.Comfort working on-site in Giza, with a collaborative mindset and openness to feedback and experimentation.